There are two schools of thought in regards to a pricing page:
Our research suggests that sites with a pricing page get far more calls and new member leads. Furthermore - boxes with lower pricing get more leads.
One mistake often made is not shopping your competitors' pricing.
Clear concise and easy to understand pricing is preferred over a pricing matrix.
Discounts for the below groups are not discouraged:
Multi-month membership also often receive discounts as well as
Punch cards are a great way to up sell drop-ins and tourists. For example Instead of a one time visit sell someone on vacation a 10 pass card for while in town.
Put the pricing in columns if possible.